It’s not surprising that TikTok has quickly become the preferred social media platform among young people. With its unique algorithm, any video posted on the platform can go from zero to a thousand real quick— gaining popularity around the world, instant fame for the creator, and a chance for viral content. TikTok is one of the fastest-growing social platforms around the world. Anyone can make a video and share it with people all around the world. 20 million creators use TikTok every day – making it the most engaging mobile app in the world.
TikTok, the fastest-growing social media platform of all time, provides influencers with a massive opportunity to reach millions of fans 24/7. TikTok has given ordinary people the chance to become influencers overnight. It only makes sense that these influencers would want to expand beyond TikTok. We’ll lay out some simple and effective tactics to turn a TikTok following into YouTube subscribers.
Why leverage YouTube as a TikTok influencer?
Ability to monetize YouTube videos with Google AdSense: YouTube offers you the ability to make real money from the content you post, by placing ads in your videos. With a large audience, Google AdSense can be very lucrative.
Strength of the YouTube platform: TikTok is fairly popular with a certain age group and only has a certain level of reach. YouTube’s platform offers you the ability to reach an even broader audience. YouTube videos are also searchable by topic, increasing the odds of people finding your videos, whereas TikTok relies solely on the algorithm to share content.
Personal brand & marketability: YouTube offers you the ability to further build your personal brand as an influencer and increases the likelihood that potential sponsors would work with you to promote their products.
Strategies to Convert TikTok Subcribers into YouTube Subscribers
Connect Your YouTube Channel to TikTok
The easiest way to convert TikTok users into YouTube subscribers is to connect your YouTube channel link to your TikTok account. This feature is built directly into TikTok.
Step 1: Go to your profile page on TikTok, and click the “Edit profile” button.
Step 2: Tap on “Add YouTube to your profile”, which prompts you to login to your Google account. Login to Google and follow the on-screen prompts to finish the process.
Create “Teaser” Content on TikTok
While most TikTok videos are filmed and edited directly on your smartphone, they also allow for the ability to upload video files. This allows you to throw together a teaser trailer TikTok of all the best parts of your YouTube video. The teaser content should leave your TikTok audience wanting to see more, directing them to your YouTube channel to watch the full video.
Promote Your YouTube Channel
As the saying goes, “if you don’t ask, the answer is always no”. By simply creating short TikTok videos asking your followers to check out YouTube channel, you can improve the odds that they actually will visit your channel and perhaps subscribe. Make sure you’ve connected your YouTube channel to your TikTok account, as suggested above to make it easy as possible to visit your channel.
Build A Personal Brand
Take a few simple steps to ensure you maintain a consistent brand across various platforms:
- Keep the display name of your TikTok account, YouTube channel, Instagram accounts all consistent
- Use the same profile picture across all platforms to increase recognizability
- Maintain a consistent “style” across all platforms, including the way you type in description boxes, and the type of content that you produce
React to TikTok Videos on YouTube
A common YouTube video trend as of late has been filming oneself reacting to TikTok videos. This type of video could be a great way of migrating your TikTok audience to YouTube, as people have enjoyed your personality and content on TikTok, and would want to see your commentary and reactions to TikTok content. This is your chance to become one of the internet sensations known for reacting to TikTok videos.
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Examples of Successful TikTok to YouTube Transitions
There are a number of big name TikTok influencers who have successfully started YouTube channels, have millions of subscribers, and regularly make it to the YouTube Trending page. We’ll highlight a few below, perhaps for inspiration.
Charli is the most-followed person on TikTok, with over 100 million followers. She’s successfully leveraged this huge following to launch a YouTube channel with over 8.5 million subscribers, and regularly getting millions of views on each video.
Addison Rae has blown up on TikTok for her dancing videos, but now dabbles in the YouTube space. Her influence has grown so much so that she’s been hanging around in popular mainstream groups like David Dobrik’s Vlog Squad and even Kourtney Kardashian. Her YouTube channel has over 4.3 million subscribers.