TikTok is the fastest-growing social media platform of all time, and provides influencers with massive opportunity to reach millions of fans 24/7. TikTok has given ordinary people the chance to become influencers overnight. Now, how can you capitalize on your newfound TikTok stardom to put some extra dollars into your bank account? Let’s dive in.
How to Earn Money On TikTok
1. Join the TikTok Creator Fund
The TikTok Creator Fund is a $200 million cash fund, growing to $1 billion over the next three years, with the purpose of rewarding creators for creating original, entertaining, and engaging TikTok content.
Read more about eligibility for the TikTok Creator Fund.
While the TikTok Creator Fund does not have a set payout amount and varies from creator to creator, a general rule of thumb based on feedback from hundreds of creators is that TikTok typically pays between 2 and 4 cents for every thousand views. Not a bad way to make sure extra money from content you’re already posting!
2. Create sponsored content with brands
Sponsored content means creating a TikTok video displaying and/or recommending a brand or product to your audience. It often makes sense for you to work with brands that align with your particular niche or audience, so be selective in this area as to not turn off some of your fans.
Brands will often reach out directly to you via direct message and arrange for payment and/or free products in exchange for the sponsored content. Depending on your TikTok following size and reach, payments can range anywhere from a few hundred dollars to tens of thousands of dollars.
3. Sell your own products
When you gain a large-enough following on TikTok, you can design and sell your own merchandise that you can sell through a store you own through a service like Shopify. This can range from selling your own clothing, jewelry, or makeup brand that you’ve curated and designed.
This is an incredible way of making money as you keep 100% of the profit.
4. Sell your consulting services
If you have a decent following and some good people skills, you can sell your consulting services to other TikTokers or even companies looking to build their brand, and increase the reach and popularity of their own TikTok content.
5. Manage a TikTok influencer agency
Starting a reputable TikTok influencer agency can allow you to earn an income by managing a number of other TikTok influencers. Your TikTok influencer agency would help brands with social media strategy, partnership execution, and manage campaigns with TikTok influencers. Agencies serve as the middle man between influencers and brands looking for their services.